Price Is of Concern to a Business Marketer Primarily Because

question 78

True/False

Price is of concern to a business marketer primarily because of its psychological impact on purchasing agents.

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Definitions:

Comparative Rating

A method for assessing or rating two or more items by comparing them directly to each other in terms of their relative performance or quality.

Behavioral Measure

Quantitative assessment of actions or reactions of subjects, often used in psychological and behavioral research.

Scattered

Dispersed or spread out over a wide area.

Beginning

The initial stage or starting point of an event, process, or time period.