Why Are Consumer Attitudes an Important Issue for Marketers to Study

question 183

Essay

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

---

Definitions:

Managerial Accounting

Refers to the process of identifying, measuring, analyzing, interpreting, and communicating information for the pursuit of an organization's goals.

Objective

A specific, measurable, achievable, relevant, and time-bound goal that drives strategic and operational planning.

Internal Users

Internal users are individuals within an organization, such as management and employees, who use financial information to make decisions about the operations and future direction of the company.

External Users

Individuals or organizations outside of a company who have an interest in the company's financial information, such as investors, creditors, and regulatory bodies.