In the Consumer Buying Decision Process, the Information Search Stage

question 53

Multiple Choice

In the consumer buying decision process, the information search stage

• A) yields a group of brands that a buyer views as possible alternatives.
• B) involves a buyer becoming aware of the need for a product.
• C) is not necessary when the buyer is involved in extensive decision making.
• D) occurs immediately after evaluation of alternatives.
• E) is lengthy for routine response buying behavior.

---

Definitions:

Market Penetration

A marketing strategy that emphasizes selling more of existing goods and services to existing customers.

Existing Customers

Individuals or entities that have previously purchased from a company, considered crucial for repeat business and loyalty building.

Sales Forecast

An estimation of the revenue a company expects to generate within a specific time frame, based on historical data, market analysis, and other factors.

Units

In business, refers to the individual items or a standardized measurement of quantity that can be counted to assess inventory, production, or sales.