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A Marketer's Use of Framing Can Make a Product Characteristic

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A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.


Definitions:

Delinquent Behavior

Actions that violate social norms or laws, especially by young people.

Early Sexual Behavior

Engagement in sexual activities at a younger-than-average age, which may have implications for health, well-being, and social relationships.

Attachment History

An individual's record of significant relationships and bonds from early life, influencing their future relationships.

Marital Relationship

The legally or formally recognized union of two people as partners in a personal relationship.

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