Marketers May Try to Change Consumers' Attitudes Toward a Product

question 191

True/False

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

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Definitions:

Leadership Categorization Theory

A theory that suggests people make leadership determinations based on how closely the characteristics of leaders match stereotypes or prototypes of leaders held by society or individuals.

Discrimination

Unjust or prejudicial treatment of different categories of people, often based on race, age, sex, or disability.

Bias

Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

Initiating Structure

Leadership behavior that involves setting goals, giving directions, and establishing clear standards of performance for team members.