All of the Following Statements About Product Positioning Are True

question 29

Multiple Choice

All of the following statements about product positioning are true except

• A) product positioning decisions are not only for new products.
• B) product positioning is the customer's absolute perception of a product's attributes.
• C) effective product positioning helps serve a specific market segment by creating an appropriate concept in the minds of customers in that market segment.
• D) product positioning is concerned with creating and maintaining a certain concept of the firm's product in customers' minds.
• E) when marketers position a product,they try to position it so that it seems to possess the characteristics the target market desires.

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Definitions:

East Facade of the Louvre

The eastward-facing exterior part of the Louvre Museum in Paris, notable for its architectural design and important as the main entrance to the museum until the addition of the Pyramid.

Dutch Republic

The historical period of the Netherlands from 1581 to 1795, characterized by its economic prosperity, maritime trade dominance, and contributions to the arts and sciences.

Rachel Ruysch

A prominent Dutch painter known for her intricate and realistic still life paintings, particularly of flowers, during the late 17th and early 18th centuries.

Grower and Exporter

A term used to describe individuals or companies that cultivate agricultural products and supply them to international markets.