The First Step in the Target Market Selection Process Is

question 131

Multiple Choice

The first step in the target market selection process is

• A) determining which segmentation variables to use.
• B) selecting specific target markets.
• C) identifying an appropriate targeting strategy.
• D) evaluating relevant market segments.
• E) developing market segment profiles.

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Definitions:

Nonconformists

Individuals who refuse to follow established ways of thinking or acting and instead, embrace uniqueness and individuality.

Convergent Thinking

A cognitive process involving the focusing of ideas and solutions toward determining a single best solution to a problem.

Automotive Components

Various parts and systems that constitute a vehicle, ranging from the engine and transmission to the brakes and electrical system.

Creative Thinking

The process of thinking in new directions and beyond traditional ideas to find unique solutions or insights.