The ProMark Company Manufactures and Sells Only One Type of Ballpoint

question 161

Multiple Choice

The ProMark Company manufactures and sells only one type of ballpoint pen at just one price.All its advertising is the same and is directed at the mass market.What type of targeting strategy is the ProMark Company using?

• A) Extensive
• B) Undifferentiated
• C) Concentrated
• D) Intensive
• E) Differentiated

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Definitions:

Shareworthy

Content or information deemed interesting or valuable enough by an individual or group that they decide to share it with others, especially on social media.

Economic Forces

Factors that influence the direction and dynamics of an economy, such as supply and demand, inflation, and government policy.

Media Production

The process of creating media content, from ideation through to the final output, including films, television programs, and digital content.

Media Outlets

Entities or platforms such as newspapers, television stations, radio stations, and websites that disseminate news and information to the public.