McDonald's Uses a Segmentation Strategy for Its Sandwiches Based on Market

question 158

Multiple Choice

McDonald's uses a segmentation strategy for its sandwiches based on market characteristics such as age,gender,or income.Which of the following segmentation variables is McDonald's using?

• A) Demographic
• B) Geographic
• C) Psychographic
• D) Product-related
• E) Education

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Definitions:

Worst Case Scenario

The most adverse or negative outcome that can happen in a given situation.

Potential Cash Flows

Forecasted cash receipts and payments that a company expects from its operations and investments.

Financial Investments

Assets purchased with the expectation that they will generate income or appreciate in the future, such as stocks, bonds, or real estate.

Cash Flow Patterns

Describes the inflows and outflows of cash over a period, illustrating how a company receives and spends its money.