When a Marketer Is Engaged in the Target Market Selection

question 133

Multiple Choice

When a marketer is engaged in the target market selection process and has assessed relevant market segments by considering such factors as sales estimates,competition,and estimated costs,the marketer is ready for the next step,which is to

• A) identify the appropriate targeting strategy.
• B) determine which segmentation variables to use.
• C) develop market segment profiles.
• D) evaluate relevant market segments.
• E) select specific target markets.