When a Company Is Introducing a New Brand in a Market

question 50

Multiple Choice

When a company is introducing a new brand in a market where it already has one or more brands,which type of product positioning is most likely to be used?

• A) Positioning to avoid competition
• B) Head-to-head competition
• C) Parallel positioning
• D) Segmented positioning
• E) Counter positioning

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Definitions:

Abnormality

A deviation from the norm or average, often used in a clinical context to describe behaviors, feelings, or thoughts that are considered significantly different from societal standards.

Eccentric

A person who deviates from conventional norms in odd, irregular, or even bizarre ways, but is not displaying a psychological disorder.

Diagnosable Mental Illness

A mental disorder that meets defined criteria in the DSM-5 or ICD-10, recognized by professionals as requiring treatment.

Eccentrics

Eccentrics are individuals whose behavior or beliefs deviate markedly from what is considered normal or conventional in their society.