If a Company Extends a Line of Products by Introducing

question 159

Multiple Choice

If a company extends a line of products by introducing a new product to the market,and the firm does not distinctly position this product (i.e.,separately from the other products in the line) ,the result could be

• A) poor product positioning.
• B) product deletion.
• C) product repositioning.
• D) cannibalization.
• E) new-product development.

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Definitions:

Agency Support

Assistance provided by organizations or institutions, often governmental or non-profit, designed to aid individuals, groups, or communities.

Accountability

The responsibility of individuals or organizations to account for their actions, accept responsibility, and disclose the results in a transparent manner.

Evaluate Work

The process of assessing the effectiveness, efficiency, and quality of work tasks or projects.

Evaluation Methods

Techniques and processes used to determine the effectiveness, value, or impact of an activity, program, or policy.