Maggie Has Limited Funds for Collecting Data About a New

question 3

Multiple Choice

Maggie has limited funds for collecting data about a new pricing strategy,but she needs data from a wide geographic area.Under these circumstances,Maggie should use

• A) telephone surveys.
• B) in-home interviews.
• C) mail surveys.
• D) shopping mall intercept interviews.
• E) focus-group interviews.

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Definitions:

Newsbot

An automated software that collects and distributes news articles from various sources online.

Newsgroups

Online discussion forums where users can post and read messages on specific topics, resembling bulletin board systems of the early internet.

Consultative Function

A role or service that provides expert advice and guidance in a particular field or area, typically to help organizations make informed decisions.

MIS Department

Stands for Management Information Systems Department, a division in an organization that focuses on computing technology and systems to manage company information and assist in strategic decision-making.