The Major Disadvantage of a Mail Survey Versus a Telephone

question 1

Multiple Choice

The major disadvantage of a mail survey versus a telephone or personal survey is

• A) having to offer premiums.
• B) the failure of respondents to return the questionnaire.
• C) the elimination of interview bias.
• D) the lack of open-ended questions.
• E) the cost.

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Definitions:

Yield Management Matrix

A strategic tool used in sectors like hospitality and airlines, which helps in maximizing revenue through dynamic pricing strategies based on demand and availability.

Revenue Management

The practice of using data analytics to forecast consumer demand and adjust pricing strategies accordingly to maximize revenue.

Pure Chase Strategy

In operations management, this strategy involves adjusting workforce levels and production rates to precisely match demand fluctuations.