The Final Step in the Marketing Research Process Is

question 17

Multiple Choice

The final step in the marketing research process is

• A) interpreting research findings.
• B) making sure the marketing research was conducted in an ethical manner.
• C) putting the results into a written document that is technical and written in formal language.
• D) reporting the research findings.
• E) deciding what the next research project should investigate.

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Definitions:

Emotions Affect

The influence that feelings have on an individual's thinking and behavior.

Evaluating Alternatives

This is the process of systematically assessing different options or courses of action in decision-making to determine the most suitable or optimal choice based on criteria.

Making Preferences

The act of choosing or prioritizing among various options based on personal tastes, values, or expected outcomes.

Production Blocking

Occurs in brainstorming sessions when an individual is unable to share ideas due to others speaking, leading to a decrease in idea generation.