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Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with Hotline cards. This is
Fixed Asset
An asset with long-term use or value, such as land, buildings, and machinery, typically not easily converted into cash within a year.
Appraisal Value
The estimated money value of a property, as determined by a qualified appraiser.
Offer Price
The price at which a seller is willing to sell an asset or service, often seen in the context of stock market orders.
Cost Basis
The original value of an asset for tax purposes, usually the purchase price, which is used to determine capital gain or loss upon sale.
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