Nabisco Learned That Health-Conscious Consumers Preferred Lower Fat Snack and Lower-Carbohydrate

question 5

Multiple Choice

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?

• A)Environmental scanning
• B)Environmental marketing
• C)Demarketing
• D)Segmentation
• E)Environmental analysis

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Definitions:

Earnings Per Share

A company’s net income divided by the number of its outstanding shares, indicating the portion of a company’s profit allocated to each outstanding share of common stock.

Common-size Statement

A financial statement in which all line items are expressed as a percentage of a base figure within the statement, facilitating comparison across different periods or companies.

Liability Accounts

Accounts on a company's balance sheet that represent the company's obligations to others, including loans, accounts payable, mortgages, and accrued expenses.

Total Assets

The sum of all assets owned by a company, including cash, inventory, property, and equipment, reflected on the balance sheet.