Although Matt's Company Engages in Environmental Scanning and Analysis,he Feels

question 36

Multiple Choice

Although Matt's company engages in environmental scanning and analysis,he feels more comfortable changing his policies and strategies to adapt to environmental forces rather than trying to influence these forces.Matt has a(n) ____ approach to marketing environmental forces.

• A) inactive
• B) reactive
• C) proactive
• D) negative
• E) variable

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Definitions:

Term Paper

A research paper written by students over an academic term, majorly contributing to their grade.

Workbook Problems

Exercises or assignments found in a workbook designed to practice or assess understanding of a subject or topic.

Comparative Advantage

An economic theory that explains how and why it benefits countries to specialize in producing goods in which they have a lower opportunity cost and to trade with others.

Constant Returns to Scale

A situation in production where increasing all inputs by a certain factor results in output increasing by the same factor.