Marketers Who View Political Forces as Being Beyond Their Control

question 45

Multiple Choice

Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

• A) reactive
• B) aggressive
• C) proactive
• D) competitive
• E) liberal

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Definitions:

Crisis of Consistency

A situation where there is a significant struggle to maintain uniformity and reliability in a product, service, or business practice, leading to potential customer dissatisfaction or loss of trust.

Legitimacy

refers to the perception of being lawful, proper, and appropriate within a given context, often influencing a brand's or organization's acceptance by its audience.

United Breaks Guitars

is a viral song and music video created by musician Dave Carroll, highlighting his negative customer service experience with United Airlines, focusing on the airline's mishandling of his guitar.

Polysemy

is the characteristic of a word, phrase, or symbol to have multiple meanings or interpretations.