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Consumers begin to become more price and value conscious during periods of
Risk-Free Rate
The expected return from an investment that carries no risk of financial loss, usually symbolized by government bonds.
Inflation Rate
How quickly the broad level of prices for goods and services climbs, degrading the spending capability.
Initial Cost
The initial outlay or expenditure made to acquire an asset or to start a project.
Absolute Purchasing Power Parity
An economic theory that the price of goods in different countries should be equal when measured in a common currency.
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