Using Information About Customers to Create Marketing Strategies That Develop

question 97

Multiple Choice

Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as

• A) computer resource management.
• B) customer resource management.
• C) customer relationship management.
• D) customer research management.
• E) e-marketing.

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Definitions:

Manufacturing Cost

Refers to the total expenses involved in the production of goods, including raw materials, labor, and overhead costs.

VMI

Vendor-managed inventory, a supply chain practice where the supplier takes full responsibility for maintaining an agreed inventory level at the buyer's premises.

Inventory Level

The quantity of goods and materials on hand at any given time within a business, crucial for fulfilling customer orders and maintaining production flow.

Beef Jerky

is a snack made from lean trimmed meat that is cut into strips, marinated, and then dried to prevent spoilage.