Customer Relationship Management Is Facilitated by Gathering Useful Data from

question 63

Multiple Choice

Customer relationship management is facilitated by gathering useful data from

• A) telephone interactions with customers.
• B) personal interactions with customers.
• C) online interactions with customers.
• D) all customer-contact points.
• E) all exchange transactions.

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Definitions:

Useful Life

The estimated duration of time a fixed asset is considered to be productive for its intended use.

Working Capital

is the difference between a company's current assets and current liabilities, indicating the short-term financial health and operational efficiency.

Discount Rate

The interest rate used to discount future cash flows to their present value, reflecting the opportunity cost of capital.

Operating Cash Inflows

The money received by a company from its normal business operations.