____ Involves Giving Customer-Contact Employees the Authority and Responsibility to Make

question 31

Multiple Choice

____ involves giving customer-contact employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor.

• A) Benchmarking
• B) Internal marketing
• C) Total quality management
• D) Marketing implementation
• E) Empowerment

Understand the classification and characteristics of different markets (consumer, government, industrial, reseller) and their roles in the economy.

Identify the North American Industry Classification System (NAICS) and its importance in segmenting and analyzing markets.

Comprehend the concept of derived demand and how consumer demand affects the demand for industrial products and services.

Grasp key elements of organizational buying behavior, including the buying process, market characteristics, and factors influencing purchasing decisions.

---

Definitions:

Fair-Minded Interpretation

The objective and impartial explanation or analysis of information or events, free from bias.

Corporations Are Persons

A legal doctrine stating that corporations, separate from their shareholders, have some of the same legal rights and responsibilities as individuals.

Meaning Matters

The importance of understanding, significance, and purpose in communication, actions, and decision-making.