Safeway Food Stores Is Involved in Identifying and Analyzing a Target

question 87

Multiple Choice

Safeway Food Stores is involved in identifying and analyzing a target market.The firm then develops a marketing mix to satisfy individuals in that market to gain long-term competitive advantages.Based on this example,Safeway is creating a

• A) corporate strategy.
• B) target design.
• C) mix strategy.
• D) marketing strategy.
• E) marketing tactic.

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Definitions:

Job Analysis

The process of studying and collecting information about a job’s tasks, responsibilities, and the skills required.

Industry Standards

Established norms and guidelines within a specific industry that dictate quality, safety, and operational procedures.

Benchmarks

Standard points of reference from which measurements and comparisons can be made.

Service Functions

Specific activities or tasks performed to provide support or benefits to customers in various industries.