According to the Boston Consulting Group, Marketers May Classify Their

question 45

Multiple Choice

According to the Boston Consulting Group, marketers may classify their products as all of the following except

• A) dogs.
• B) cash contributors.
• C) question marks.
• D) stars.
• E) cash cows.

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Definitions:

Rivalry In Consumption

The property of a good whereby one person’s use diminishes other people’s use.

Private Good

A product that is excludable and rivalrous, meaning its use by one person decreases its availability for another.

Fire-Protection Services

Public or private services dedicated to preventing, controlling, and extinguishing fires to protect life and property.

Firefighter's Helmet

A firefighter's helmet is designed to protect firefighters from heat, falling objects, and other hazards while combating fires.