Which of the Following Scenarios Involves the Distribution Element of the Marketing

question 93

Multiple Choice

Which of the following scenarios involves the distribution element of the marketing mix?

• A) Deciding whether or not a certain product should continue to be sold
• B) Determining whether an advertising message would be more effective on television or in magazines
• C) Choosing between a company jet or the airlines for executive travel
• D) Deciding whether or not to have retail outlets in addition to a website
• E) Developing a new warranty policy for an existing product