The Marketing Concept Is Best Defined as

question 150

Multiple Choice

The marketing concept is best defined as

• A) a second definition of marketing.
• B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
• C) the performance of business activities that direct the flow of goods and services from producer to customer or user.
• D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers.
• E) the inclusion of marketing activities in the activities of an organization.

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Definitions:

Contract Rights

Contract rights refer to the entitlements and obligations that are legally binding between parties as stipulated in a contract.

Revocability

The ability to nullify, cancel, or repeal an agreement or contract.

Assignments

The transfer of rights or property from one party to another, often used in the context of contracts or legal agreements.

Promisor

A party in a contract who has agreed to perform a duty or obligation to another, known as the promisee.