Customer Costs Include Anything the Buyer Must Give Up in Order

question 178

Multiple Choice

Customer costs include anything the buyer must give up in order to obtain the benefits the product provides. The most obvious customer cost is

• A) risk.
• B) time.
• C) monetary price.
• D) effort.
• E) availability.

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Definitions:

Temporal

Relating to time or the temples of the skull.

Sphenoid

The sphenoid is a complex bone at the base of the skull, helping to form the orbits of the eyes and housing the pituitary gland.

Zygomatic

Pertaining to the cheekbone or zygoma, a prominent bone in the face that contributes to the facial structure and forms the prominence of the cheek.

Articulation

The connection and movement between bones, or the articulation of sounds and words in speech.