Examlex
Which of the following would not be a customer cost considered in determination of product value?
Neuro/Biological Focused
Pertains to approaches or studies that center on the biological and neurological underpinnings of behavior and mental processes.
Psychophysiological Data
Information that reflects the relationship between psychological processes and physiological responses.
EEG
Electroencephalogram, a test that measures electrical activity in the brain and is used to diagnose neurological conditions.
Polygraph
A lie detector test that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while the subject is asked and answers a series of questions.
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