Marketing Knowledge and Skills

question 20

Multiple Choice

Marketing knowledge and skills

• A)are not necessary for a nonprofit organization.
• B)enhance consumer awareness and help provide people with satisfying goods and services.
• C)constitute the marketing mix.
• D)were most important during the production era.
• E)are most valuable for advertising executives but less important for wholesalers and distributors.

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Definitions:

Actual Damages

Compensation awarded to a plaintiff in a lawsuit for actual harm or loss incurred, as opposed to punitive or speculative damages.

Unenforceable

Describes a contract or agreement that, due to certain defects or limitations, cannot be legally upheld or compelled by a court.

Convention on Contracts

An international agreement or treaty that establishes uniform rules for commercial contracts between parties from different countries.

International Sale of Goods

Transactions involving the purchase and sale of goods across international borders, governed by specific treaties and laws such as the United Nations Convention on Contracts for the International Sale of Goods (CISG).