Customer Relationship Management Is the Use of Information About Customers

question 125

True/False

Customer relationship management is the use of information about customers to create marketing strategies that develop and sustain desirable customer relationships.

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Definitions:

Greater Than Minimal Risk

Research situations that pose more than minimal risk to participants, exceeding the risks encountered in daily life or during routine physical or psychological examinations.

Physical Stress

The strain or discomfort experienced by the body due to factors like exertion, environment, or injury.

Fabrication

Fabrication in research is the act of making up data or results and recording or reporting them as if they were real.

Fraud

A deliberate deception made for personal gain or to damage another individual.