In General, When Marketers Focus on Customers Chosen for Their

question 29

True/False

In general, when marketers focus on customers chosen for their lifetime value, they earn lower profits in future periods than when they focus on customers selected for other reasons.

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Definitions:

Job Involvement

A cognitive state of psychological identification with one’s job and the importance of work to one’s total self-image.

Relational Architecture

The design and structure of relationships within an organization, including how communication, authority, and tasks are organized.

Job Autonomy

The degree of freedom and discretion allowed to an employee over their work tasks and processes.

Work Design Characteristics

Attributes of the task, job, and social and organizational environment.