To Compute a Z-Score, Which of the Following Formulas Would $\frac{(\text{y} - \text{mean}) }{\text{sd}}$

question 12

Multiple Choice

To compute a Z-score, which of the following formulas would one use:

• A) \( \frac{(\text{y} - \text{mean}) }{\text{sd}} \)
• B) \( \frac{(\text{x} - \text{mean}) }{\text{N}} \)
• C) \( \frac{(\text{x} - \text{mean}) }{\text{sd}} \)
• D) \( \frac{(\text{x} - \text{mean}) }{\text{y}} \)

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Definitions:

Behavioral Segmentation

Segmentation that categorizes consumers according to how they behave with or act toward products.

Demographic Variables

Characteristics of populations used to segment markets, such as age, gender, income, education, and ethnicity.

Age

A measure of the length of time that an individual or entity has existed, often used as a criterion in demographic segmentation and targeting.

Gender

A category into which humans and most other living beings are divided on the basis of their reproductive roles and functions.