When Considering Whether or Not a Company Should Engage in CSR

question 21

Multiple Choice

When considering whether or not a company should engage in CSR, it is important to look at the company values. Some companies believe providing a return to shareholders is the sole purpose for the existence of the business. In these companies, believers in CSR will best convince company non-believers with which of the following arguments:

• A)"CSR is the new trend; in order to keep up in business,we must implement a CSR plan."
• B)"We can use CSR to build a stronger relationship with our customers."
• C)"It is simply the right thing to do."
• D)"CSR initiatives,for example reducing the company's environmental footprint,is shown to reduce costs and add to the bottom line."
• E)"We should generate an ad campaign that shows that our company thinks 'green.'"

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Definitions:

Qualitative Research

A method of research characterized by its aims at understanding concepts, thoughts, or experiences rather than collecting numerical data, focusing on the "why" and "how" of decision making.

Interpretation

The act of explaining or elucidating the meaning of information, data, or actions.

Numeric Form

The representation of data or information in numbers rather than in text or verbal form.

Synthesis

The process of combining various elements or ideas into a coherent whole.