Behavioral Targeting

question 14

Multiple Choice

Behavioral targeting:

• A)allows "supersmart,supertargeted display ads" to be exposed to an individual
• B)is based on the person's past online behavior
• C)does a better job of getting a Web surfer's attention
• D)ads can be tracked with "laserlike precision."
• E)all of the above

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Definitions:

Buying Division

A dedicated department within a company that is responsible for making all purchase-related decisions and transactions.

Selling Division

A segment of a business organization responsible for the external sales of the company’s products or services.

Profit Centers

Divisions or segments of a business that are responsible for generating revenue and profit above their direct and indirect costs.

Lemonade Stand

A small, temporary drink stand often run by children, where lemonade is sold, typically as an introduction to business principles.