For a Web Site,fit Refers to the Match Between

question 24

Multiple Choice

For a web site,fit refers to the match between:

• A)consumer needs and target market
• B)web site design and needs of target market
• C)company and target market
• D)web site content and needs of the target market
• E)none of the above

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Definitions:

Market Segments

Separation of a market into unique segments of consumers with diverse needs, traits, or actions who may need distinct products or marketing strategies.

Blue Ocean Strategy

A business strategy that encourages companies to create new demand in an uncontested market space or "Blue Ocean" rather than competing in saturated markets.

Differentiation

A marketing strategy that involves distinguishing a product or service from competitors to make it more attractive to a particular target market.

Lower Cost

A strategic advantage or objective involving reducing expenses to offer products or services at a competitive price point.