All of the Following Are True About Price Promotions Except

question 13

Multiple Choice

All of the following are true about price promotions except:

• A)these are permanent discounts
• B)they induce trial
• C)they overcome consumer resistance to adoption
• D)they attract new customers who buy more over time
• E)they could have a negative impact on brand equity

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Definitions:

Situational Context

The environmental and circumstantial details surrounding an event or situation that can influence individuals' behavior and perceptions.

Behavior

Actions or reactions of an individual or a system in response to external or internal stimuli.

Developmentalists

Experts who study the patterns of growth, change, and stability in behavior that occur throughout the entire lifespan, focusing on physical, cognitive, and socioemotional development.

Learning

Learning is the process of acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences.