All of the Following Are True About Price Promotions Except

question 13

Multiple Choice

All of the following are true about price promotions except:

• A)these are permanent discounts
• B)they induce trial
• C)they overcome consumer resistance to adoption
• D)they attract new customers who buy more over time
• E)they could have a negative impact on brand equity

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Definitions:

Fundamental Concept

Basic or essential principles that form the foundation of a particular field or discipline.

More Expensive

A term used to describe goods or services that have a higher price tag compared to other alternatives or previous prices.

Rational Decision Making

The process of making decisions based on logical reasoning, and often involves weighing the pros and cons or analyzing the costs and benefits.

Objective Decision Making

The process of making decisions based on factual information and logical analysis rather than personal feelings or bias.