A Classic Industry Example of "Tying" Is

question 27

Multiple Choice

A classic industry example of "tying" is:

• A)Microsoft- selling their operating system and Internet browser together
• B)Apple- patenting the round dial on the iPod
• C)Amazon- collecting and controlling information on users without their consent
• D)Verizon- offering rebates on phones if customers sign a 2-year contract
• E)Gillette- selling razor refills for a higher cost than the original razor

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Definitions:

Fast And Frugal Heuristics

Decision-making strategies that use minimal information to make quick and efficient decisions.

Gigerenzer

A psychologist known for his work on heuristics and decision making under uncertainty.

Cognitive Power

Refers to the capacity of the brain to perform higher mental processes of reasoning, remembering, understanding, and problem-solving.

Divided Attention

The ability to process two or more responses or react to two or more different demands simultaneously.