The Contingency Approach to Managing Hybrid Channels States That

question 7

Multiple Choice

The contingency approach to managing hybrid channels states that

• A)the type of channel used is contingent upon the technological capabilities of the firm
• B)the type of channel selected should be contingent upon the technological capabilities of customer segments
• C)the type of channel used must be matched to the tasks needed by particular customer segments
• D)companies should consider displacement of existing sales through hybrid channel development
• E)choosing one channel for optimum performance will lead to success

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Definitions:

Accumulated Value

Refers to a value that increases over time, often resulting from the aggregation of multiple increments in a process or calculation.

Preset Value

A predetermined number or setting that is used to initiate an action or define a condition in a process or system.

Time Delay

A deliberate pause introduced in a process or system, usually used to ensure proper timing or synchronization between components or operations.