Which of the Following About Using Compensation and Communication as Part

question 24

Multiple Choice

Which of the following about using compensation and communication as part of effective multi-channel marketing is FALSE?

• A)Different channels must have policies that offer consistent reinforcement for the channel strategy.
• B)Information exchange can help channel members understand the logic behind the channel strategy.
• C)Channel members may sabotage new channel strategies if they do not 'buy into the changes.
• D)The 3 Cs model of business strategy (customers,costs,competitors)is the basis for channel design.
• E)Multi-channel marketing will invite conflict,and compensation and communication can go a long ways towards solving that problem.

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Definitions:

Social Phobia

A mental health condition marked by intense fear in certain social settings, leading to substantial distress and a hindered capacity to carry out regular daily activities.

Diagnostic Features

Characteristics or criteria used to identify and classify medical conditions or diseases.

Borderline Personality Disorder

A mental health disorder characterized by unstable moods, behavior, and relationships, with a pervasive pattern of impulsivity and instability in interpersonal relationships, self-image, and affects.