A Beachhead

question 22

Multiple Choice

A beachhead:

• A)is a market segment from which to attack the mainstream market
• B)is part of the bowling alley strategy of market development
• C)should be in the early majority stage of the market
• D)a and b
• E)all of the above

---

Definitions:

Creditors

Entities or individuals to whom money is owed by a business or individual for goods or services provided or as a result of a loan.

Present Value

Today's equivalent value of a prospective sum or cash flows expected later, arrived at by applying a certain rate of return.

Compounded Annually

Describes the process of earning interest on both the initial principal and the accumulated interest from previous periods on an annual basis.

Selling Price

The amount of money for which a company offers to sell its products or services to customers.