Which of the Following Is Most Useful for Developing Information

question 19

Multiple Choice

Which of the following is most useful for developing information that might lead to breakthrough products?

• A)survey research
• B)focus groups
• C)conjoint studies
• D)customer visit programs
• E)concept tests

---

Definitions:

Premack Principle

A principle of reinforcement which states that a more probable behavior can reinforce a less probable behavior.

Law of Effect

A psychological principle stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Cognitive Model

A theoretical approach that explains psychological phenomena by emphasizing mental processes, including perception, memory, and thought.

Counterconditioning

A behavior therapy technique used to replace an undesirable response to a stimulus with a more desirable one.