Which of the Following Is Not a Reason Why Customer

question 9

Multiple Choice

Which of the following is not a reason why customer relationship management systems often do not live up to the expectations of senior managers?

• A)Sales executives are not involved in the selection and deployment of the CRM system.
• B)CRM systems generally do not provide the ability to track profitability per customer,to detect customer dissatisfaction,or improve the selling process.
• C)Senior management does not consider CRM to be a strategic tool.
• D)CRM systems are relatively easy and inexpensive to implement.
• E)All are reasons why CRM systems often did not live up to the expectations of senior managers.

---

Definitions:

The General Theory

Refers to John Maynard Keynes' "The General Theory of Employment, Interest, and Money," a foundational text in the study of macroeconomics.

Macroeconomics

The branch of economics that focuses on how human behavior affects outcomes in highly aggregated markets, such as the markets for labor or consumer products.

Great Depression

A severe worldwide economic downturn that took place during the 1930s, marked by widespread unemployment, poverty, and deflation.

Laffer Curve

A curve illustrating the relationship between the tax rate and tax revenues. Tax revenues will be low at both very high and very low tax rates. When tax rates are quite high, lowering them can increase tax revenue.