Identify the Marketing Technique Sega Is Utilizing When They Charge

question 18

Multiple Choice

Identify the marketing technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales.

• A)product diversification
• B)strategic alliance
• C)aggressive sole provider
• D)aggressive product positioning
• E)passive product positioning

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Definitions:

Imprecise Term

A term that lacks specificity and clarity, often leading to ambiguous interpretation.

Logistical Functions

Activities involved in obtaining, producing, and distributing materials and products in the proper place and in proper quantities.

Marketing Channel

Routes or pathways through which goods and services flow from producers to consumers, often involving intermediaries such as wholesalers and retailers.

Assorting

The process of clustering or grouping various types of products together to meet consumer needs or preferences in retail.