An Increase in Any of the Following Will Have a Positive

question 26

Multiple Choice

An increase in any of the following will have a positive impact on customer equity except

• A)acquisition cost.
• B)base revenues.
• C)revenues from increased purchases over the life of the relationship.
• D)customer referrals.
• E)price premiums.

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Definitions:

Income Statement

A financial statement that shows a company's revenues, expenses, and profits or losses over a specific period of time.

Unusual In Nature

Events or transactions that are not typical of the normal activities of the entity and thus not expected to recur frequently or regularly.

Pro Forma Earnings

Financial results excluding one-time events to give investors an idea of a company's normal earnings potential.

Basic EPS

Basic Earnings Per Share, a calculation that shows how much earnings are available to common stockholders, on a per-share basis.