Loyal but Low Profit Customers Should

question 12

Multiple Choice

Loyal but low profit customers should

• A)be targets for up-selling or cross-selling.
• B)have price lowered for them.
• C)be "fired".
• D)be targeted for increasing switching costs.
• E)both a and d

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Definitions:

Misunderstanding

A failure to understand something correctly, leading to errors in communication, perception, or judgment between individuals or groups.

Lack of Trust

Refers to situations or relationships where there is an absence of confidence or belief in reliability, truth, ability, or strength of someone or something.

Different Assessments

Various methods and tools used to evaluate the performance, skills, knowledge, or potential of individuals.

Value of Change

The perceived benefit or importance of making alterations or modifications within an organization, project, or system to achieve improved outcomes.