Identify the Marketing Technique Sega Is Utilizing When They Charge

question 18

Multiple Choice

Identify the marketing technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales.

• A)product diversification
• B)strategic alliance
• C)aggressive sole provider
• D)aggressive product positioning
• E)passive product positioning

---

Definitions:

Gasoline Consumption

The total volume of gasoline used by vehicles within a country or region, often measured in gallons or liters per capita.

Perfectly Inelastic

A situation in economics where the quantity demanded or supplied does not change regardless of changes in price.

Elasticity

A measure in economics that denotes the responsiveness of the quantity demanded or supplied of a good or service to a change in its price.

Product Uses

The various applications or purposes for which a product is intended or can be utilized by consumers.