Proactive Market-Oriented Firms Tend to

question 16

Multiple Choice

Proactive market-oriented firms tend to

• A)focus on customers expressed needs or existing competitive threats.
• B)experience "marketing myopia."
• C)develop and introduce incremental innovations.
• D)suffer from "the innovator's dilemma."
• E)focus on customers latent and future need

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Definitions:

Free Samples

Small quantities of a product given to consumers at no cost to introduce the product and encourage future purchasing.

Mere Exposure Effect

A mental occurrence where individuals tend to favor items or concepts simply because they recognize or are accustomed to them.

Just-World Phenomenon

The belief that the world is fundamentally fair, leading people to rationalize injustice or misfortune as deserved by the victims.

Social Trap

Situations in which individuals or groups make decisions that seem beneficial in the short term but lead to negative outcomes in the long term for themselves and/or others.