Firms That Focus Too Narrowly on Their Established Customers May

question 14

Multiple Choice

Firms that focus too narrowly on their established customers may be constrained in the strategies and technologies they choose to pursue.When this happens,they are said to suffer from:

• A)marketing myopia.
• B)core rigidities.
• C)tyranny of the served market.
• D)a competency trap.
• E)market misery.

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Definitions:

Norm

A standard or guideline that dictates expected behavior, practices, or conditions within a society or group, often shaping social order and conformity.

Taste and Smell

The sensory experiences related to the perception of flavors (taste) and odors (smell), both crucial for enjoyment and detection of food and environmental substances.

Food Poisoning

Illness caused by consuming food contaminated with harmful bacteria, viruses, parasites, or toxins, leading to symptoms like nausea, vomiting, diarrhea, and abdominal pain.

Sensitivity

Sensitivity refers to the capacity of individuals to perceive and respond to the emotions and needs of others or to be aware of the subtleties in their environment.